Garbett Homes | SEO

Need: Garbett Homes, one of Utah’s top home builders needed a cost-effective way to increase unique visitors to their corporate website with a goal of increasing sales volume at their five Utah home developments.

Solution: HyperX Local implemented an organic search engine optimization strategy that targeted the local keyword phrases that correlated to the audience most likely to buy homes in Utah. HyperX Local used an array of SEO tools, techniques and strategies to increase organic search rankings on Google, Yahoo and MSN for the targeted keywords.

Results: Through these efforts, within the first three months, HyperX Local doubled the number of weekly unique visitors to the Garbett Homes corporate website. In addition, during this period overall sales were up from the previous quarter and over 40% of buyers reported discovering Garbett via organic search engine results.

Utah Jazz | Banner Network

Need: When the Utah Jazz clinched a 2009 NBA Playoffs spot against the Los Angeles Lakers, the senior Utah Jazz marketing team knew they needed to fill the Energy Solutions Arena for home games. The Jazz, one of the most recognizable brands in Utah, used most avenues of traditional advertising, but still needed a unique and immediate way of selling their remaining playoff tickets.

Solution: Using our network of local websites we developed an online media blitz to drive playoff game awareness and ticket purchases. We launched a targeted campaign focused on sports, events, recreation and entertainment channels on sites with user demographics matching Utah Jazz ticket purchasing profiles. The campaign was schedule to run for one week up to the day of the final home game.

Results: HyperX Local acted quickly and effectively, delivering thousands of targeted Utah Jazz ad views starting hours after receiving the project outline. In just one week, HyperX Local generated over one million channel specific ad views leading up to the games. Both games were sold out and considered a marketing success by the Jazz.

Zions Bank | Web Design, Web Development and Email Marketing

Need: Zions Bank is one of the largest and most prominent banking institutions in the Intermountain West. They wanted to develop a unique way to track and report trends in the Utah marketplace and gauge the health of the local economy – from a business owner’s perspective.

Solution: HyperX Local partnered with Dan Jones & Associates, Utah’s most well-known and respected market research firm, to create the Utah Economic Forecast brand and survey mechanism. We developed a custom website and recruited a panel of approximately 1,500 Utah based business owners who participate in a secure and confidential online quarterly survey. HyperX Local manages all of the online data collection and electronic (e-mail) survey invitations, reminders and summary reports to panel members.

Results: The Utah Economic Forecast, now in its fourth year, is the only ongoing comprehensive online study of local business owners. The survey continues to serve as a very effective tool for Zions Bank, as the results are delivered directly to more than 2,000 business owners and broadcast through various media outlets throughout Utah. To learn more about the Utah Economic Forecast, sponsored by Zions Bank, visit www.UtahEconomicForecast.com

John Paras Furniture | Banner Network

Need: John Paras Furniture needed an innovative way to introduce two new product lines, create increased awareness, and foot traffic to its stores.

Solution: HyperX Local implemented a local banner advertising campaign using its unique online advertising network, which places banner advertisements on Utah’s top 200 local websites. HyperX Local utilized geo-targeting, channel targeting, and dynamic optimization to reach John Paras Furniture’s ideal target market.

Results: As a result, John Paras was able to increase its reach to over 160,000 potential consumers in the local area and substantially increase its awareness for the new product lines.